New Focus…

I’ve decided to incorporate some of my law-related interests into this blog, specifically IP and internet-related issues. I want to expand the content of the blog to cover more than just social media how-tos. I have a few ideas in mind, and hopefully they’ll motivate me to post more often.

Amazon Announces New Kindles

…and a price change for the classic Kindle.

Amazon’s Bezos Fuels Tablet Wars With $199 Kindle (Bloomberg)

Amazon announced the Fire today, a $199 Android tablet with a 7-inch display. It also announced a new group of Kindle e-readers that cost $79.

I think the $79 Kindle would be a great supplement for someone who had an iPad but doesn’t like reading on it. The Kindle’s display is more matte than the iPad’s, and I could see myself preferring the Kindle display over the iPad’s. (Plus, it’s really easy to get distracted on an iPad…)

Anyways, check out the Bloomberg link for more information. Do you think the Fire will give the iPad a run for its money?

Digital Atlanta

Someone recently re-tweeted a post about Digital Atlanta, a week-long conference about new media and technology-related achievements in Atlanta, GA. It’s November 7-11, and if I’m still in town, I definitely want to try to make some of the events. Digital Atlanta looks like a great opportunity to meet forward-thinking people and to learn about how different industries use new and social media to market themselves, attract clients, and keep the world updated on what they’re up to.

I’d highly recommend that you check out their website (http://digitalatlanta.org/) and their agenda. Some of the panels that have caught my eye are:

– “Can’t We All Just Get Along? Social Media & Digital Marketing Success Through a Combination of In-House & Outsourced Talent”
– “The New Girls Club––Women in Marketing”
– “Dragon*Con TV: Using new media to promote and manage sci-fi conventions”
– “Social Media Action Plan for Small Businesses”

Temporarily Going Quiet

Due to the Georgia Bar Exam, which takes place on the 26-27th of this month, I’m going to be unable to make posts between now and then. I’ll check in, though, no doubt when I’m looking for a break from studying, but I don’t have any posts planned between now and then.

After the Bar, I’ll be moving to… well, somewhere else in the Atlanta area. I think I’ve found a place, but I’ll know for sure later this week. I’ll be spending my August working on blog posts for the Adams Law Firm in Knoxville, TN and looking for other clients and job opportunities.

New to Blogging? 33 Tips and Tutorials

33 Must-Read Tips and Tutorials for Bloggers (via @bc42 on Twitter)

This link is a list of tutorials covering topics and issues you’ll encounter from your blog’s inception all the way to issues of marketing and attracting traffic. I don’t have time to sort through them all tonight, but I definitely plan on going back to read more. On first glance, though, I was partial to the “Write an Article in 20 Minutes” link, because I am usually way too loquacious to write anything in 20 minutes. ^_^

Using Twitter Effectively #1: Your Bio Isn’t Everything

I’ve been on Twitter since 2007. I use it to connect with friends––people in my adopted hometown, people from home, and later, law students and bloggers from all over. I also use it to keep updated on current events and news. In 2008 I was ranked #2 on a list of Top 100 Law People to Follow on Twitter, which was a big deal to me even though none of my classmates knew what Twitter was.

I preface this post with all of that to say, I’ve been on Twitter for a while, and as a result, I’ve picked up some pet peeves. I’m going to channel those pet peeves into something constructive––mainly, a series on how to use Twitter effectively. And this is Part 1: Your Bio Isn’t Everything.

A number of people have been following me on Twitter recently who, by the looks of their page, aren’t actually using Twitter. Instead, they’re using the basic biographical information that gets sent along with notification e-mails to connect with people. So while I’ll get an e-mail telling me that is following me, and that email has the user’s name, what s/he does for a living, and a website link, they haven’t made any posts, and I won’t follow them.

This method might seem logical—after all, by following a ton of people, you’re getting your name out there, and that’s free advertising, right?—but it’s actually not. Here’s why:

1. It’s annoying. Doing this is basically spamming people’s inboxes, and people hate getting spammed.

2. Not everyone gets notification e-mails. If a user opts out of notification e-mails, they’ll never know you started following them, and they won’t see your user info.

3. Interaction is key on Twitter. Twitter is more active than a lot of other social media sites. It’s a place for conversation, and most of the people I follow and know in real life have said that they won’t follow people who don’t interact at all on Twitter. The most effective, most popular Twitter users interact with other users. Posting can lead to Re-Tweets, which leads to more exposure based on something substantive you have said. If you’re marketing a business, you should share more than just your name. Using Twitter actively will expose potential clients and customers to your ideas.

Your bio isn’t everything. It’s meant to be a brief primer on who you are, what interests you, and/or what you do for a living. It’s the foundation of your Twitter page, not the substance. So, please, stop spamming users with notification e-mails and actually post once in a while.